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Onpage SEO Factors That Influence Your Rankings
Search engine optimization (SEO) is the art and craft of driving websites to the Google top and attracting targeted visitors to it. Optimization for search engines includes offpage and onpage SEO activities. In this post we shall name indispensable onpage SEO improving steps that produce the best ranking results. These days virtually everyone has heard of search engine optimization (SEO), i.e. activities that ideally result in high search engine rankings. Most people associate SEO with link-building backlink checker tool. Trully, the more backlinks a website has, the more Google loves it. Still, SEO is not limited by link-building offpage activities. In this article we shall shed some light on onpage SEO and its key points.

To begin with, onpage SEO embraces everything webmasters can influence directly on their websites: content, titles, meta descriptions and meta tags, page loading time, usability, internal links, keyword tracking anchor text, bold text, headlines, keywords – quite a lot of stuff

Surprisingly enough, every tiny factor listed above can affect search engine rankings to a great extent. Here are the main onpage SEO factors to take care of when optimizing your website. Putting them in order gives even better results than getting tons of valuable backlinks.

Page titles
When crawling websites search engines outils de référencement pay great attention to page titles, so page title is a very important onpage SEO factor. Webmasters should make sure that every page of their websites has a unique title which best describes the web page’s content and contains keywords. Page title is something users encounter first in search engine results – it’s bold and clickable. It means that page title should be optimized not only for the search engines, but mainly for those who browse internet – it should be made attractive for users.

Meta description
Disclosure: Google completely neglects meta description when ranking websites. There’s also nowhere visitors to your website can see it when on your website already. Why do we claim meta description is important then? The reason is that meta description is the short text under the title people see in search results, so it should be made captivating and calling-to-visit the website. However, steer clear of keyword stuffing.

Bold text and heading tags
The most important thing for website promotion is content. It should be unique, viral, easy-to-read and supported by a reasonable portion of keywords. There shouldn’t be more than 8% of keywords in a web copy. It’s better to draw more attention to keywords with the help of bold text and heading tags - h1, h2… This is the way webmasters tell Google and other search engines that this is the main content, and it should be taken into account first of all when deciding what the web page is about.

Fixing onpage problems
Turning a website into 100% search engine friendly marketing machine also means fixing the following bugs: broken links, html code and 404 errors, duplicate content, not indexed web pages. A handy way to spot problematic pages is using SEO software.
All in all, onpage SEO is the cornerstone of any SEO campaign, which ensures top Google rankings.