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I admit. Before finding out about SEO products and Web promotion field, I was of the opinion that Google was the best thing ever. I Googled anything from human beings, to pictures, to news to strange objects and completely trusted the results. Then I heard about SEO tools and a whole field specializing in Web promotion, and things changed. But even prior to my discovery, after doing a bit of introspective musings, I got a feeling that search engines, Google to boot, know far from everything, and share with the web community a fraction of that.

My Google experiences soon persuaded me that Flikr is a higher quality image data bank, that with the help of social bookmarking tools I can get great news stories without the need to rummage through Google search retrieval (rummaging is more appropriate than Google search), and human search is best managed by Facebook. It seems that whenever I search for weird gadgets on Google, the results are almost always inaccurate, to put it kindly. Try searching for SEO software and other SEO related topics on Google and you are just about prepared to surrender your self-control. I mean, seriously, what’s the connection between SEO programs and career webpages or online casinos? Fortunately, in my disappointment.

So when news of link building software and the whole field revolving around it invaded my modest worldview, my qualms about sites appearing on the top of Google grew virally. Do they merit to be there and who is to blame, Google or webmasters using SEO programs. The moral dilemma is immense. Do I seize using my SEO keyword ranking tool or do I seize using Google instead? I resolved that I can’t quit Google just yet. At least not till the decent competitor enters the game. For now I will keep juggling between Blekko, Google and the above methods to complement the SERP mess that Google is. And, oh,yes, I will keep using my SEO tools.

Truth is that SEO software is the reason why folks like myself get discovered on the net. Sophisticated as they are, search engine bots are not likely to find some average dude and rank his website well. In this regard, I am a strong admirer of SEO products and non-paid search. If it was all about the money, the Fortune businesses would demolish me before I knew it. And there are 1000 corporations on the Fortune list! But here is something else that irks me and other backlinks checker users, I am confident. There are people who invest in SEO apps and use them to sell beddingon casino sites and such. What we have is rubbish that not only takes over the net but is also highly valued by search engines.

What is the user reaction to this? They search for SEO application reviews and will instead find irrelevant SERPs. They get disillusioned. So much for the “Internet justice”. Does this mean that SEO program and service industry is bad? Not necessarily.

The unethical users of SEO products have to stop polluting the Internet but it’s like asking hackers to stop hacking. The sad side about it is that black hat SEOs are overusing the prospect to be noticeable on the Internet that is offered to the average guy like myself. For now people just have to live with them. We can only hope that Google will put more emphasis on catching the schemers unethically using SEO applications, and if Google doesn’t, the big Google will.